Writers must identify the reader’s question, consult relevant first-party documentation and add reliable independent context. Headlines must match the evidence in the article. News, analysis, opinion, reviews and sponsored material must be labelled so their purpose is clear.
What readers can expect
Our process is designed around proportionate verification, clear labelling and a permanent route for feedback. Where a page relies on a source, the link should help the reader inspect that source directly.
How this policy is applied
The responsible editor records material decisions, checks conflicts and revisits pages when reliable new information changes the picture. This policy is reviewed alongside the publication’s other standards.
Questions and concerns
Contact praiseearcouk@gmail.com with the relevant URL and enough detail for a fair review. We acknowledge substantive complaints and document the resulting action.